“Your Personal Brand: Find it. Own it. Live it.” We’ve arrived at the third leg of the LEAP battle cry. What you do with your brand is a true test of your commitment to yourself. You have a branding platform you believe in and you are putting it out there for the world to see. What’s next? What does it mean to live your brand? If you’ve mastered “owning” your brand, “living” it could come naturally. If you’re still in the process of learning to own your brand, you might need

In last week’s blog post, Find it: How to Kick Off Your Personal Branding Journey, we shared insights from a survey of millennial women. This week, we are moving on to the next important step of the branding journey: how to make your brand work for you. You’ve got your brand statement or motto. Now what? If you’re like the millennials responding to our survey, you are experiencing ambivalence -- hope and excitement about the possibilities ahead: “I think that personal bran

Where are you in your personal branding journey? LEAP recently surveyed Millennial women and learned that this demographic segment has high awareness of what branding is about and how its principles can be applied to help get what you want out of life and career. Verbatims from the study reveal a deep respect for the power of an effective branding platform. “I think every woman in college should have a personal brand in order to make themselves feel good and align themselves

If you’re looking to develop a personal brand that inspires, take a page out of the playbook of marketing guru, John Emmerling. His timeless article “Battle Cry Equals Brand Success” in the November 17, 2003 issue of Advertising Age offers valuable insight on the importance of having a “battle cry” and how to go about creating one. Our version of a “battle cry” for personal brand success is the LEAP LaunchPad – a branding platform that brings together different elements of a

How many times have you shrugged off setbacks and disappointment by saying “I shouldn’t take it personally”? Duncan Coombe's Managing Yourself column at hbr.org exposes the absurdity of this sentiment. The column's headline, 'Don’t Take It Personally' Is Terrible Work Advice, resonates for all of us on the LEAP team. And our approach -- Your Personal Brand - Find it. Own it. Live it. -- provides concrete tools for you to truly take things personally at work and in your life.