Whether you’re celebrating July 4th with a traditional barbecue of hamburgers, hot dogs and apple pie, watching the Stars and Stripes on display at the parade down Main Street or sitting in a beach chair watching a fireworks display, personal branding isn’t a connection you’re naturally making with the birth of the nation. But the Declaration of Independence is a model of successful branding. In author Thomas Nichol’s new book, “The Death of Expertise: The Campaign Against Es