When it comes to personal branding, authenticity is one of the terms that is on the top of every list of “must-have.” In a simple sense, authenticity is easy to define: The quality of being authentic; genuineness. (dictionary.com) But taking that word from the computer screen and applying to your life and your business isn’t easy. “I honestly believe that people of my generation despise authenticity, mostly because they're all so envious of it.” ― Chuck Klosterman, “Killing Y

Just because January (and even February) are in the mirror, that doesn’t mean you can’t make resolutions. If there’s one lesson it’s important to learn any day, any time is the right time to start anew. Developing a personal brand is the trend of 2017, just as it was in 2016. But what does that really mean? Without getting too simplistic, there are two keys: 1. Authenticity 2. Fun/passion. “Developing a personal brand is partly about searching for and discovering thos