

Managing your Brand: Time Management Tools
Laura Vanderkam, author of 168 Hours: You Have More Time Than You Think, embarked on a year-long effort to track how she spent her time. Inspiration for her study came from a Gallup poll from December 2015 in which 48% of Americans say they don’t have enough time. The feeling is even worse for working Americans – 61% say they don't have enough time. Vanderkam discovered that no matter how busy we claim to be, we have more free time than we think. The writer summarizes her exp


Managing Your Personal Brand: Quality of Life
Life is complicated. Everyone knows that. The question, though, is how can we make life less complicated? Well, knowing your personal brand – what you stand for -- is one way. And managing your brand consistently can help you own your brand in an integrated, intuitive way. Let’s take a look at the way a corporation would manage its brands. This model is a systematic framework from the corporate realm that can be applied to our personal lives. Applying these principles might h


Mother’s Day: A Litmus Test for Authenticity
Of all the holidays we celebrate in the US, Mother’s Day is one of the biggest money-makers for restaurants, florists, and card shops – to the tune of over $20 billion. For those of us who try to live authentically, it can present a bit of a conundrum – are we taking an opportunity to honor and appreciate the mothers we love, or are we buying in to the crass marketing of a “Hallmark Holiday?” Even Anna Jarvis, the woman who founded Mother’s Day, was faced with this dilemma. A