
When personal and corporate brands meet
As more employees develop their personal brand and more companies recognize the value of social influencers within their ranks, how the two interact is an issue that continues to be defined and assessed. The benefit for corporations has become increasingly obvious. Brand messages are re-shared 24 times more frequently when distributed by employees vs. by the brand, according to the MSLGroup. “Permanent changes in human communication are making trust-building and online advoca


YOUR LEAP: Jonathan Earley
Jonathan Earley is a San Antonio-based entrepreneur, creative director and multimedia instructor. Get a glimpse of the many facets of his businesses by checking his various websites: jonathanearley.com (his personal website), tealix.com (a design company he founded), laserbirdacademy.com (his newest venture) and his photography site – heynyfashion.com. Jonathan talks about the intersection of personal and company brands. As a business owner, what standards do you have for you