Crafting a fully realized Personal Brand is the first step. Implementing it is the most important step. What is instrumental to implementation is aligning your goals and your commitment. It sounds basic; it seems simple – the reality, all too often is different. Harvard University offers freshmen a noncredit seminar, “Reflecting on Your Life.” The purpose: to create an opportunity to reflect – outside the classroom – on what matters to them and why, explains Richard J. Light,