“A picture says a thousand words….” we've all heard that cliche before. But according to neuroscience, it’s true. We all know classic brand images like the Golden Arches. Even when you just read Golden Arches, you think of McDonald’s. You might even be salivating a little or remembering the smell of hot French Fries. This Pavlovian response is coupled deep in our psyche, connecting the image of arches to the taste of salty fries, a hamburger, and even a child’s excitement f

Two dates on the calendar are natural times to stop and take stock. New Year’s is a time for resolutions and fresh starts. And summer is not just the halfway point of the year, it’s also a time to recharge and refresh. It’s the reason most people take vacations in the summer. But is this the time to also recharge and refresh your brand? It’s really the time to reflect on your brand. Let’s assume you set goals at the beginning of the year for your brand and business. Let’s als