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FYI: Pintrest For Personal Branding

Whether you’re just starting to develop or you’ve already established your personal brand, Pinterest can be a helpful source of information, inspiration and organization.

Pinterest is a free social media website where users pin images to boards. You can use Pinterest to search for others’ pins and to organize your own ideas.


With millions of pins, Pinterest can be a useful source for information. Search for images on Pinterest using keywords, such as “personal branding.”

Pinterest has a guided search feature that shows you results from your search and offers categories to help refine your search.

For example, a search for “personal branding” on Pinterest leads to categories for:

• Design

• Identity

• Logo

• Career

and more.


By seeing others’ pins, you may be inspired to create or refine your personal brand. You may discover colors, fonts, photos and designs that appeal to you.

When exploring Pinterest, you may be drawn to ideas you hadn’t previously considered. You may see pins on the psychology of color or on how to pair fonts. You may find pins on design and the power of shapes.

The more you find on Pinterest, the more ideas you’ll be able to develop into your own personal brand.


By creating personal brand boards on Pinterest, you can organize your ideas efficiently. Create boards with themes such as personal branding articles, colors, logos, fonts and more. You can even create separate boards for ideas you like and ones you don’t.

Pin images from around the Internet and re-pin pins you find on Pinterest. When you see an image that’s appealing to you, or find an interesting article, pin those to your boards.

Then, when you view your boards, your personal brand may become apparent to you. Perhaps you’ve pinned mostly sea green images, or script fonts.

If you notice a theme to your pins, your personal brand may become much clearer.

Secret Boards

When you create a board on Pinterest, you can decide whether you want that board to be public or private. Private boards are called Secret Boards that only be seen by you and those you invite to join the board.

Pinterest used to have a limit of three Secret Boards for each account, but now it allows you to have an unlimited number of Secret Boards.

If you want to be the only one who sees your Secret Board, simply don’t invite anyone to join it. If you want to collaborate with others, invite them to your Secret Board.

Your Thoughts

Have you used Pinterest? Have you found inspiration for your personal brand on Pinterest? What Pinterest boards have you created for your personal brand? Let us know your thoughts in the Comments section below.

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