

Authenticity and Your Brand
Authenticity takes work. Oscar Wilde made it sound easy, “Be yourself. Everyone else is already taken.” However, as Adam Grant points out in his piece in the New York Times Sunday Review: Unless You’re Oprah, ‘Be Yourself’ Is Terrible Advice, being “too” authentic can backfire. Grant shares the story of A.J. Jacobs who spent some weeks trying to be completely authentic by blurting everything that came to his head – unfiltered. He ended up regretting much of what he said. Jaco