Brand equity is the added value endowed on products and services, according to Philip Kotler, aka the father of modern marketing. “It may be reflected in the way consumers think, feel, and act with respect to the brand, as well as in the prices, market share, and profitability the brand commands for the firm.” Now if you think of the equity of your personal brand – one of the key concepts is brand loyalty. Or in other words: Do people follow you? “Followership is a very impor

Michele Mullings is a manager/strategist for Verizon. The New Jersey resident is a single mom, raising a 15-year-old she adopted, caring for aging parents and balancing a demanding corporate job. She reached out to LEAP to Brand to help her prepare for the next stage of her professional life.Why did you decide you needed coaching? I was looking to rebrand myself. I’ve been in the corporate world for many years and I had this I needed a change. How do I go about that in my mid