The dog days of August can be a good time to catch up on some reading. If you’re looking to build or improve your personal brand, here are some books worth a look: “Careergasm: Find Your Way to Feel-Good Work,” by Sarah Vermunt: For Vermunt, a speaker and founder of Careergasm.com, wants readers to get their passion back, even - actually, especially - if it means changing careers. Using real stories, it’s a how-to book to get out of a career rut written with humorous and the

How many times have you shrugged off setbacks and disappointment by saying “I shouldn’t take it personally”? Duncan Coombe's Managing Yourself column at hbr.org exposes the absurdity of this sentiment. The column's headline, 'Don’t Take It Personally' Is Terrible Work Advice, resonates for all of us on the LEAP team. And our approach -- Your Personal Brand - Find it. Own it. Live it. -- provides concrete tools for you to truly take things personally at work and in your life.