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Summer’s Right For Reflecting On Your Brand

Two dates on the calendar are natural times

to stop and take stock.

New Year’s is a time for resolutions and fresh starts.

And summer is not just the halfway point of the year, it’s also a time

to recharge and refresh.

It’s the reason most people take vacations in the summer.

But is this the time to also recharge and refresh your brand?

It’s really the time to reflect on your brand.

Let’s assume you set goals at the beginning of the year for your brand and business. Let’s also assume you plan on doing an annual review in December. This is the perfect time to check in and see where you are.

Here are some tips from Kristine Neil, owner and creative director at Markon Brand Design (

  • Measuring your progress in business can be as complex or as simple as fits you.

  • The numbers themselves aren’t what’s really important. What’s important is that you know them and that you track them.

  • Remember that your path may not be the same as someone else’s. What matters is that you’re forging ahead. It is only this tenacity that can’t really be measured. It’s difficult to put a hard number on the amount of determination you have. Stats can’t measure your hunger to succeed.

And if you are taking a vacation – please do that, breaks are necessary – here are some tips on what not to do with your brand from Mihaela Radulescu, Reputation Management Consultant@ INNEROUT (

  • Resist the temptation to fill daily your FB profile with shots of yourself no matter how proud you are of your rightly tanned complexion. You might need a more professional look when you are back and people have this strange habit to remember what’s fresher in their minds.

  • Resist the temptation to fill your social media walls with transitory moods or small happenings, unless they are really noteworthy or charmingly framed. Chitchat of any kind fragments representations about a person and it does not fuel coherence. Use the time off to recharge rather than discharge small emissions on everything.

  • Resist the temptation to remain connected to the job. (Granted, there is difference between the vacations of a self-employed or entrepreneur and that of an employee). Etymologically, “vacation”means “empty, free or at leisure.” Why ruining such a blessing?

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