Where are you in your personal branding journey? LEAP recently surveyed Millennial women and learned that this demographic segment has high awareness of what branding is about and how its principles can be applied to help get what you want out of life and career. Verbatims from the study reveal a deep respect for the power of an effective branding platform. “I think every woman in college should have a personal brand in order to make themselves feel good and align themselves

David Brooks’ recent OpEd piece at nytimes.com shows a fresh perspective on what happens when we hit midlife. This is a period of life that is normally labelled a ”crisis” but as Brooks argues, views on this important transitional period have changed. Turns out, important life transitions are opportunities to grow and redefine yourself. LEAP urges everyone to embrace where you are in life by articulating your personal brand. Follow our motto: Your Personal Brand: Find it. Ow