Blazing a Trail at Nasdaq
Check out this interview with LEAP client Angie Ruan, Senior Vice President, Global Technology at Nasdaq where she leads global...
What's Your Story?
A key element of your personal brand is your "story." Abby Wambach, Olympian and World Champion, has one that will resonate for many....
Fulfill Your Personal Brand Through Practice and Preparation
Brand equity is the added value endowed on products and services, according to Philip Kotler, aka the father of modern marketing. “It may...
OUR LEAP: Preparing for Reinvention
Michele Mullings is a manager/strategist for Verizon. The New Jersey resident is a single mom, raising a 15-year-old she adopted, caring...
YOUR LEAP: Branding for Coaches
Eleonora Barbieri is a New York City-based consultant/business strategist/marketer turned leadership and career coach. The native of...
When personal and corporate brands meet
As more employees develop their personal brand and more companies recognize the value of social influencers within their ranks, how the...